F1: Revolution at Ferrari, the unexpected announcement!
This is an unexpected announcement to say the least. Last week, Ferrari announced the arrival of a brand new title sponsor. Indeed, the IT giant HP has signed a contract with the Italian team which is now called Scuderia Ferrari HP. To mark the occasion, the cars of Carlos Sainz and Charles Leclerc will be blue for the Miami GP this weekend.
The Scuderia Ferrari unveiled a new chapter in its history by announcing a large-scale commercial partnership with HPwhich becomes the main sponsor of the team in Formula 1. Since the end of its partnership with Mission Winnowthe fruit of its historic collaboration with Philip Morris International, Ferrari had faced the absence of a title sponsor. However, this period ends with the announcement of this new partnership. From the next Grand Prix has Miamithe legendary Italian team will appear on the grid under the name of Scuderia Ferrari HPthus reviving the tradition of title sponsors.
It all starts in the garage, where we dare to dream and achieve. Today, @HP and @Scuderia Ferrari announce their historic title partnership.
We are thrilled to embark on a journey to empower people through technology and innovation and create meaningful connections worldwide ????… pic.twitter.com/X2b0GfiNrk
— Scuderia Ferrari HP (@ScuderiaFerrari) April 24, 2024
Ferrari signs with HP
This announcement comes as the Italian manufacturer has formalized a partnership “ historical and multi-year » with the American IT giant, marking a new stage in their collaboration. In addition to the visibility on the single-seaters of Formula 1, this partnership will also include the branch sport from Scuderiathus strengthening the links between the two entities in the virtual world of motor racing, which we know is increasingly important in the modern era.
“An ideal partner”
« Our founder passed on to us his constant desire to progress. This is where our desire to innovate on the road and track comes from, as well as our commitment to a sustainable future, from carbon neutrality to the education of the younger generation. We found the same values in HP, which made them an ideal partner. We look forward to starting our collaboration and facing new opportunities and challenges together “, said Benedetto VignaCEO of Ferrari.
